ProfessorStacey Brennan

Elasticity in Moral Judgement

From Expression to Aggression: How Collective Identity Shapes Consumer Retribution

SephoraKids and GRWM influencers. Who is the real influence

Signaling the Self: How Social Identity Motives Shape Consumer Preferences and Public Expression

The Impact of Anatomical depiction on Consumer Behavior in E-Commerce Marketing

The impact of gendered discourse in social media and advertising on gender inequality and brand preferences, brand attitudes, and purchase intentions.

The impact of transparency in sustainable marketing on consumer trust and purchase decisions in luxury brands in the case of Chinese Generation Z

Turning Stumbling Blocks into Stepping Stones: Flipping Normative Influence to Foster Behavioral Change