ProfessorJohn Rose

John is a leading expert in the practice and theory of the economics of behavioural change, particularly in respect to its application to transportation, health and environmental problems. John’s research has in the past focused on the use of discrete choice models and experiments in order understand the decision-making processes individual’s make in either market or non-market settings, which once understood are then either used to investigate optimal methods to induce positive behavioural change or to provide values for market or non-market goods that can be used as inputs into cost-benefit analysis.

With respect to discrete choice experiments and choice analysis, John has been instrumental to the development of both methods and algorithms that are now widely used to optimise experimental designs as well as the development of a number of econometric advances used to model discrete choice data. The work John has undertaken is widely applied across multiple applied economics disciplines, including marketing, health, environmental and resource economics, and transportation. These methods have been implemented in the software program, Ngene.

In his current role, John’s research is focused on examining the optimal pathway to obtaining a sustainable transport future. In this capacity, John is interested in using an evidence based approach to exploring the implications of different policy settings, as well as how individuals, businesses and government can come together to reduce the carbon footprint resulting from Transport activities.