DrVicki Andonopoulos

Dr Vicki Andonopoulos is currently a Lecturer in the Discipline of Marketing at The University of Sydney Business School. She obtained her PhD and Honours (Class 1) from the University of New South Wales (UNSW). Vicki's research uses experimental design to examine the cross-section between psychology of consumer behavior and social media marketing strategies. She has a particular interest in authenticity on social media and leveraging online customer input to generate innovation opportunities.