DrRuud Wetzels
Lecturer (Marketing)
Business School
BIO
Ruud Wetzels is a Lecturer in Marketing at The University of Sydney Business School. He received his PhD from Maastricht University, the Netherlands on the topic of machine learning applications in marketing. Ruud's research appeared in Journal of Service Research, Journal of Retailing, Journal of Product Innovation Management, Journal of Service Management, Journal of Business Research, Journal of Retailing and Consumer Services, and Journal of Services Marketing.
SCHOOL
- School of Business Analytics and Marketing