Associate ProfessorMargaret Matanda
Associate Professor
Business School
RESEARCH PROJECTS & ACTIVITIES
- RESEARCH-BASED DEGREE SUPERVISIONExploring Dynamic Capabilities in Implementing SDG 13 Climate Action Strategies: A Qualitative Study of Chinese B2B Firms
- RESEARCH-BASED DEGREE SUPERVISIONSocial Innovation in B2B Firms at the Base of the Pyramid: A Better Marketing for a Better World Perspective
- RESEARCH-BASED DEGREE SUPERVISIONThe Effects of Adaptive Marketing Capabilities, Organisational Ambidexterity and Website Interactivity on SaaS Performance
- RESEARCH-BASED DEGREE SUPERVISIONThe Green Advantage: A Meta-Analysis of Sustainable Marketing's Effects on Consumer Behaviour and Brand Outcomes