DrChristina Anthony

BEc(Hons), PhD Sydney

Dr. Christina I. Anthony is a lecturer and consumer psychologist in the Discipline of Marketing at the University of Sydney Business School. She received her PhD in Marketing and a Bachelor of Economics with Honours (Class I and the University Medal) from the University of Sydney and was awarded an ARC Discovery Grant Postdoctoral Fellowship. Her research has been published in leading UTD24/FT50 journals, including the Journal of Consumer Research, and has been featured in major media outlets such as the Wall Street Journal, BBC News, NBC News, the Australian Financial Review, the Sydney Morning Herald, The Atlantic, SBS World News, Channel 7 News, ABC News, 7:30 Report and 2UE Radio. Christina teaches Consumer Behaviour and has received awards for her teaching excellence, including the Dean’s Award for Teaching.

Dr Christina Anthony is an expert in consumer behaviour and the psychology of how people think, feel, and behave in social and marketplace contexts. Her research explores the emotional, motivational, and social factors that shape decision-making, interpersonal interactions, and everyday consumer behaviour, such as how people engage and respond to deception, manage emotions, or make judgments and choices in marketplaces.

Marketplace deception and lying

Christina studies marketplace deception and the psychology of lying, with a focus on "the lies consumers tell". Using experimental methods, her research explores when and why consumers lie, how deception shapes thoughts, feelings, and decisions, and how people respond when they are deceived. She also examines the consequences of deception for outcomes such as satisfaction, memory, and relationships. Her work spans a range of contexts, from negotiations, retail, and online interactions to broader social settings, including interpersonal relationships and digital environments. By examining these emotional and cognitive processes, her research advances understanding of the psychological mechanisms underlying deception and decision-making in both consumer and social contexts.

Emotions, motivation, and goal pursuit

Christina is also interested in how people manage their emotions, stay motivated, and pursue goals across social and marketplace contexts. She examines relationship dynamics and emotion regulation during interpersonal exchanges, and how these processes influence decision-making and behaviour in everyday interactions, including contexts such as gambling and social media.

Broader impact

Through this work, Christina seeks to uncover the mechanisms that drive behaviour in both social and marketplace settings, with implications for improving social, financial, and emotional wellbeing in consumer and interpersonal interactions.

Keywords: consumer behaviour, decision-making, emotions, emotion regulation, motivation, social influence, relationship dynamics, marketplace deception, lying, trust, gambling behaviour, social media.