DrCarlos Vazquez Hernandez

My research explores how individuals make decisions and behave in a technology-driven world, both as agents shaped by and shapers of, larger organisational and societal outcomes. I study how people's cognitive processes, social environments, and technological tools interact to influence behaviour under uncertainty, with particular attention to how narratives vs data shape that interaction and drive decision-making and action. My work focuses on contexts where value is being created (or distributed) across economic, social, and environmental domains.

I collaborate with organisations to understand how technological changes, broader socio-economic policies, and organisational design influence and are transformed by people's decision-making and behavior. In recent work, I have examined how stereotypical representations influence expert managerial judgment, demonstrating how embedded narratives can affect decision-making processes even among experienced professionals who shape organisational outcomes.

Through my research, I develop evidence-based approaches for management education, creating curricula that integrate psychological insights with technological understanding to prepare leaders for the evolving future of work. This includes helping future leaders understand how individual decision-making processes and behaviours both shape and transform organisational dynamics, societal outcomes, and responses to environmental challenges.

If you are a prospective Honours/HDR student, and are interested in this space, don't hesitate in reaching out to me for an informal conversation.

Keywords:

• Behavioural Science
• Microfoundations
• Innovation and value creation
• Applied Artificial Intelligence
• Heuristics
• Experimental research methods
• Management education
• Narratives vs data