MissBrittany Ferdinands

Dr Brittany Ferdinands is an academic and industry professional with a keen interest in social media communication, digital influence, and marketing. With a PhD in Media and Communications from the University of Sydney, Dr Ferdinands' research explores the "Exposure Economy," focusing on visibility and monetisation strategies on platforms like Instagram. Much of her research adopts an autoethnographic approach, drawing from her own experiences as a lifestyle influencer on Instagram and TikTok, where she connects with a combined audience of over 20,000 followers. She has been fortunate to teach across undergraduate and postgraduate levels, where she enjoys fostering students' understanding of media, marketing, and digital cultures. Her professional experience in marketing, content creation and social media strategy provide practical insights that inform both her teaching and research.