DrAmanda Kennedy
(She/Her)
Lecturer in Marketing Research and IMC
Business School
- Lecturer in Marketing Research and IMCBusiness School
BIO
BBus (Hons) PhD, FHEA
Dr Amanda Kennedy is a Lecturer in the Marketing Discipline within the University of Sydney Business School.
Amanda is an active researcher in the areas of marketing communications and branding with a specific interest in celebrity endorsement and celebrity brands using an experimental research design. Amanda has had her research published in leading international academic journals European Journal of Marketing, Psychology & Marketing and International Journal of Advertising. Amanda has received awards for her research including the 2018 Australian and New Zealand Marketing Academy Best Conference Paper Award.
Amanda attained her PhD (Marketing) from the University of Newcastle, Australia, in 2021. Amanda has taught a range of undergraduate and postgraduate marketing classes including Marketing Research, Marketing Analytics, Marketing Communications, Advertising: Persuasive Principals and Persuasive Advertising: Illuminating Dark Art. She has been awarded the Feedback for Teaching (FFT) Student Survey Award for Tutoring in 2021, 2022, 2023 and 2024.
SCHOOL
- School of Business Analytics and Marketing
AVAILABILITY
- Conference as a panellist or speaker
- Industry projects
- Membership of an advisory committee
- Research collaboration